Empowering Hyperlocal & Niche Marketplaces – The Exonome Story

From Our Founder

In 2005, I took a leap—investing in a $3,000 tennis ball machine while volunteering in underserved communities in San Francisco, teaching youth and adults about the sport. I quickly recognized a significant challenge: access to these machines was limited, often restricted to exclusive clubs or private owners. This realization sparked my first entrepreneurial venture—Tennismachinerentals.com (TMR)—a hyper-niche marketplace that empowered owners to rent out their machines. It created new income opportunities for me and my partners while breaking down barriers, making the sport more accessible to individuals, students, families, and communities who previously lacked affordable access to this unique training resource.

Fifteen years later, as the 2020 COVID-19 pandemic began, demand for TMR surged. In that moment, a deeper realization took shape: communities thrive when they have access to tools that help them connect, share, and grow together. This insight became the catalyst for Exonome—a platform built to empower entrepreneurs, brands, and communities to effortlessly create and scale hyperlocal and niche marketplaces, turning ideas into sustainable businesses.

Exonome is more than just a platform—it's a movement to empower entrepreneurs, brands, and communities to launch digital marketplaces effortlessly. It's about breaking down barriers, accelerating time-to-market, and giving individuals the tools to grow sustainable, impactful businesses. Whether it's helping niche entrepreneurs close the digital divide or enabling global communities to foster local commerce, Exonome exists to turn ideas into thriving economies!

I'm proud of the journey so far, and even more excited about where it's headed. Because when people are empowered with the right tools, there's no limit to what they can build.

— Jonathan Padilla Founder & CEO/CPO, Exonome